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The 12 Week Year

  • Author: Brian P. Moran and Michael Lennington
  • ISBN: 9781118616369
  • Format: ebook
  • Start: 2023-06-11
  • Finish: 2023-06-12

This book sounded promising. The basic premise is increasing productivity by reframing a year as 12 weeks. Setting goals in a yearlong span can make it too easy to think you have so much time and you end up with a strong push at the end of the year to meet goals. A shorter timeframe for gives you that deadline to push for and helps you set goals and timing in shorter, more manageable groups. Then they go on to talk about the usual things in productivity: having a vision, measuring progress, and relying on discipline instead of motivation.

I haven’t DNF’d a book in a very long time but I had to here. The writing style was too “self-help” for my taste and there was too much telling the reader how great and groundbreaking this method is without any evidence of actual success. I gave up about halfway through.